Many words can be used to describe business intelligence, but the one that counts the most to Abilis is the following: decisional. We’re indeed convinced that this is where the true value of this type of project lies: the capacity to turn data into relevant,robust and proven information on which key decisions for your organization will be based. Building customer knowledge is a constantly renewed and improved task performed by teams of analysts of the Marketing, Products and Risk departments. It is within this framework that we would like to invite you to our November 3^rd event which purpose is to give you a better understanding of these elements, through case studies, viewed by our customers as drivers of profit and growth. In association with Inbox, a company that specializes in operational and strategic customer knowlegde, Abilis Solutions organizes its first business intelligence event for companies in the banking industry.

Customer Knowledge: A Key Success Factor

Two guest speakers will present their experiences and achievements in customer knowledge: Anne-Cécile Aloisi, Decisional Marketing executive at HSBC, will present how customer knowledge enables companies to optimize the performance of marketing campaigns and multichannel synergy. Nicolas Kaddeche, Chief Project Manager at Inbox, will present credit risk as a tool for customer knowledge and customer relationship personalization. View the agenda The conference will take place on November 3^rd, 2011 at the Brahms room of the Montreal Delta Hotel.(View Map)

To attend this event (free of charge):

Contact Siegfried Hulot, Abilis Solutions: 514.378.6233

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